For the most inspired solutions you need to get your brain
looking in new directions. One of the most efficient ways to do this is with a
list of words, mainly adjectives, to generate "what if?" scenarios.
The course of action starts with the query, "what if it was..." and
then you put in a word from the list.
Let me explain the procedure with some example.
Suppose you have is an unpleasant co-worker and you aren't
sure how to deal with him. So you ask
about the problem, "What if it was..." and insert from the list
"less significant." How could you make the problem less significant?
Spend less time with that person?
"What if it was...
cool?" makes you wonder if being annoying yourself might keep the
other person away from you. "Closer" makes you wonder if this person
might be nicer to you if they knew you better. You continue to pick up a word
from the list and work with each word a bit to get new perspective, which you can
look at more critically, systematically and logically later.
Now take another example. Suppose your house is too crowded because
you're running your business from it. You ask, "What if it was..."
and insert from the word list, "smaller." Your house is already too
small, but could the business be smaller? The word "separated" might
give you the idea to keep the business in just one part of the house.
Since most words on the list won't help, you can go through
the inappropriate ones rapidly. But don't robotically dismiss them without a
few seconds contemplation. "What if it was hopeless?" may seem like a
futile question, or it may make you recognize that you just can't keep the
business in the house any longer. Moving into a rented office might be the most
lucrative of your creative solutions.
The Creative
Solutions Word List
Create your own list of words. You'll want to use
adjectives, descriptive phrases, and any words that can change your point of
view.
This is a short list which you may find helpful to get you
started:
What if it was... newer, boring, casual, farther away,
closer, easier, more difficult, sooner, later, higher, short, black, certain,
hopeless, subtracted from, fat, rich, cheaper, common, divided, more
interesting, extravagant, larger, smaller, subtle, or fun?
Just as with most problem solving techniques, it's important
to allow the thoughts and ideas to run without judging them in the beginning.
You don't want to suffocate the creative process. Take notes, and then evaluate
your ideas when you feel that you have a page full of creative solutions.
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